Men of Salt
Brand Design
The Men of Salt: two men who shared their conversations, discussions and heated debates with “salty” views from drunken bar nights with the world via podcast. The brief was to create a logo that captured this mood and combining it with the existing slogan. The combination of a salt shaker with a microphone in the figurative mark is visually continued by the neon color, inspired by the RGB lights of a typical gaming setup, and a blackboard background from the kitchen and food sector.
Men of Salt
Brand Design
The Men of Salt: two men who shared their conversations, discussions and heated debates with “salty” views from drunken bar nights with the world via podcast. The brief was to create a logo that captured this mood and combining it with the existing slogan. The combination of a salt shaker with a microphone in the figurative mark is visually continued by the neon color, inspired by the RGB lights of a typical gaming setup, and a blackboard background from the kitchen and food sector.
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